We are a fully integrated Performance Improvement firm aimed at igniting the Passion and Engagement of your most important assets… your employees, your customers and your vendor/partners.
From our disciplines, experience and skill sets
we are:
Meetings and Events
Professional
Dauntless Creative
Dauntless Creative gives you exactly that — fearless, targeted and highly effective concepts and content for all corporate communications formats. Creative director Bill Callejas brings his unique combination of unconventional creativity and strategic insight to meetings and events, film and video and branded environments such as exhibits and permanent installations. Our focus is to help companies change audience perceptions about their brands and their messages by leveraging the full potential of integrated, results-driven event marketing.
From proposal writing to script, speech and copy writing to complete concept and content development for fully integrated meetings and events, Dauntless Creative disrupts the status quo and transforms the competitive landscape. Bill is a proven asset for companies on a mission to stand out, engage audiences and deliver explosive, high impact creative solutions that differentiate and define.
Bill Callejas
Bill Callejas is a rare breed, a hybrid creative director and filmmaker with marketing, management and creative experience on both the client and agency sides. His reputation for innovative, strategically focused and emotionally charged creative work has led to assignments from Fortune 100 companies to start ups to some of the top U.S. and global production shops in the industry.
All too often, business messages and events suck the life out of the very audiences they are meant to inspire. Bill’s combination of strategic insight, unconventional creativity and a passion for telling a story well has consistently disrupted audience preconceptions about corporate communications — particularly in how B2B audiences are treated as consumers of corporate initiatives and information.
And that is what is so unique about Callejas’ work. He builds the strategic thinking into the creative development process. This fusion gives companies uninterrupted brand and message continuity from strategy to execution, regardless of the medium. It is this ability to help determine the right move to make (strategy/positioning) and then making the right executional moves (tactics) to pull it off — that make Bill’s perspective and contributions so valuable.
Bill’s experience includes a mix of automotive dealer meetings, high tech user conferences, learning experiences, media events and new product launches as well as videos and corporate image films, speech, script and copy writing and both digital and print marketing collateral. He has also developed the brand positioning, messaging, creative concepts and content for branded environments including permanent installations, trade shows and exhibitions and for advertising and integrated marketing campaigns.
His client list is diverse and extensive, including projects for AOL, AMD, Baxter Healthcare, BioScrip, BMC Software, Boeing, DELL, GE Commercial Finance, GE Vendor Financial Services, Honda Motorcycles, Infiniti, J.D. Edwards, Mack Trucks, Inc., Mazda, Mitsubishi, Motorola, Nissan, Playboy Enterprises, Quark, Raytheon, Rockwell International, Tektronix and Texas Instruments. Other clients for whom Bill has created a variety of creative solutions include British Airways, Flowserve, Morgan Stanley, Time-Warner Cable and Westinghouse.
An award-winning video director and creative director for live events; Bill is a recognized creative force in business-to-business event marketing and corporate filmmaking. He brings to each client engagement an extensive blend of creative, production, and strategic expertise from his time in sales, advertising, commercial and entertainment production and event marketing.
A sales and marketing professional first with Procter & Gamble, then with New York and LA-based ad agencies in account management and strategic planning, Bill FINALLY moved to the creative side of the business in 1990 as a writer/producer and eventually, a director.
His work included projects for NBC, ABC, CBS, Disney and FOX and a plethora of Hollywood production companies. Callejas was one of the founding partners of Pangaea FilmWorks, Inc., a Tokyo-based production company and for seven years created and directed commercials, promos, and long form projects for global and domestic brands in the US, Japan and Central and South America.
Since entering the events production business in 1997, Bill has worked with Maritz, Caribiner, Jack Morton, MICE iCom and others in both freelance and staff capacities including executive creative director, general manager and CMO positions in New York and Texas. In that time, he created imaginative experiences for some of the most innovative brands in the world. His domestic and international film and video experience as a writer/director makes him an exceptional asset for global marketing and communications initiatives.
Designers
Brent Burich
With fifteen years in the graphics field, Brent continually gained knowledge in several different areas and technical specialties.
Starting with television graphics and moving on to design and print, it became obvious to him that the creativity was what he craved. This led to positions designing for the chemical & petroleum industries and on to advertising for several of the major beverage companies.
All of the skills learned along the way contributed to the creation of Cowduck Designs.
This is a company that can offer clients one source, from their corporate identity to their promotional and marketing materials and access onto the internet.
With Cowduck Designs, Brent has the freedom to explore new areas in the design fields, continue helping others with his passion for design, and grow along with the ever-changing world of graphic design.
Designers
In her twenty years in
the
computer graphics
field, Wendy has worked
as a
designer and
an art director on countless onscreen
presentations for meetings and events, trade shows & IPO’s; web animations; and print & branding design.
Utilizing her strong illustration and design skills, she’s created innumerable sexy, entertaining, in-your-face presentations that are unlike any PowerPoint shows you’ve seen before, as well as Flash animations that work within the PPT or stand alone.
Give her your bare-bones PowerPoint file and she will run with it, tailoring it to your needs but going one step beyond, whether it be for a dignified corporate proposal or a funky in-house pitch. And she can do the same for your website!
Business, Leadership
and Life Coach
Ann McMaster, MA, LPC
One of InterAction's two partners, Ann started working in the corporate sector when she lived in South Africa. She was a partner with a group of consultants to insurance companies, engineering and law firms, banks, hotels, and some sectors of the new South African government. She has trained extensively in the United States, Great Britain, New Zealand, and South Africa. She is a widely known international trainer. Her creativity and ingenuity have been enhanced by many years of working as a successful psychotherapist specializing in brief therapy and in resolving relational issues. Her focus is bringing the leading edge of 'human technologies' into the corporate culture, revitalizing creativity, and profoundly affecting "the bottom line."
Founder and Principal
Peter M. Madley
PETER MADLEY, Principal of The Performance Network, has over 20 years of experience developing strategic marketing, employee engagement programs, and leading high performance sales and creative teams, while working for three of the major global Performance Improvement firms.
He has account-managed a full range of award-winning, results-focused client Performance Improvement Solutions—from award and recognition programs, cost containment initiatives, product launches and sales meetings to corporate training and video and web-based communications programs. He has worked in a broad range of industries, including banking, pharmaceuticals, healthcare, e-commerce, financial services, utilities, automotive, cosmetics/fashion, chemicals, and telecommunications.
His work has been with such prestigious clients as JP Morgan Chase, Sovereign Bank, UBS Warburg, Morgan Stanley, Citigroup, Wyeth, Bayer, Glaxo-Smith-Kline, Estee Lauder, Gucci, Cadillac, Lucent, GM, Time-Warner Cable and Verizon. He holds a bachelors degree in Business from Virginia Tech, with advanced study at the Naval Post Graduate School. He is a candidate for a Black Belt in Six Sigma from Villanova and an FAA Certified Flight Instructor.
Writer/Producer
Don Ferman
Don is a veteran and uncommon creative talent with more than twenty years experience in both performing and managing the construct of imaginative business solutions that span all media formats—from meetings and events to film, video, multi-media and print—for many of the largest companies on the American business landscape, and across a host of diverse industries.
His media and design experience bridges three decades, with award winning Creative Direction and editorial services—for projects ranging from the design and concept development for Pontiac’s Dealer Announcement Meetings to a touring dimensional experience for AT&T; from a live trade-show performance theater for Dow Jones Telerate to a 70mm film experience for General Instrument; from conceptual design and full-scripting of the Discovery Network’s Annual Upfront meetings to creative direction for Dr Pepper’s Bottler Meetings to executive speechwriting for the most senior staff of numerous Fortune 500 companies—and a host of other creative applications for a broad range of communications projects.
Other notable accomplishments during Don's long tenure as a marketing communications innovator include two Emmy nominations for film and video scripting and production; two Cine Golden Eagles for automotive film projects; six Gold Festival awards from the Association For Multi-Image International; the First Finalist Award at the New York Film Festival for a video retrospective on Ross Perot's departure from EDS; the Stockholm International Film Festival Award for an AT&T product launch video—plus another three TELLY’s and an ADDY over the last decade.
He has written, managed and creative directed media and events for AFLAC, Ameritech, Amtrak, AT&T, Better Homes & Gardens, Blockbuster Video, Buick, Cadbury-Schweppes Americas Beverages, Cadillac, Caterpillar, Chevrolet, Coors, Dow Jones Telerate, Discovery Networks, Discovery Toys, Dr Pepper, EDS, Energizer, Federal Express, Ford, Ford Tractor, GE Capital, GTE, Guardian Life, Honda, Hartford, IBM, JI Case, Johnson & Johnson, Lotus, McDonald’s, MCI, Michelob, Miles Laboratories, Mondavi Winery, Monsanto, Motorola, Nabisco, Northern Telecom, Novartis, Parke-Davis, Pennzoil, Pizza Hut, Pontiac, Ralston Purina, Sandoz Pharmaceutical, Solvay Pharmaceutical, Sperry-New Holland, Sprint, Transouth Financial, United Airlines, Univision Network, Washington Mutual, Winnebago and Zurich Life – to name a few.
Incentive Specialists
Quality Incentive Company
Quality Incentive Company provides program design, administration, fulfillment, and support services for incentive and recognition programs. Established in 1954 and based in Memphis, Tennessee, QIC has worked with companies and organizations across the US and Canada, offering services based upon proven strategies that make the difference in virtually any type of industry. Companies in manufacturing, transportation, healthcare, technology, banking, and many other industries have benefited from QIC's flexible and scalable services.
QIC's professional design and administration services are enhanced by its superior fulfillment and customer care capabilities. Operating our own distribution center allows us to directly control the quality, selection, and availability of awards represented in program awards collections.
QIC's experienced, professional staff will assist in determining the services that best fit your needs. QIC is among industry leaders in merchandise fulfillment and will support your programs with superior in-house customer care.
Business, Leadership
and Life Coach
William Holt
William has been working with corporations and executives since 1984. He founded the Meta-Institute in northern California in 1992 and worked there with teams and executives from Chevron, Toyota, Bank of America, Bechtel and others. In his early career, he worked for Time and Life magazines in Chicago and Amsterdam as a Systems Analyst and then as the Senior Account Manager for Life Magazine Promotion. Educationally, he has been a student of the human psyche for the past three decades doing graduate work in Sports and Motivational Psychology, NLP, Coaching and Hypnotherapy. Presently, he is working on major coaching projects with InterAction UK and Unilever Corporation in England, Trinidad, and five countries in South America. His insight into people, exceptional ability to listen, enormous vision, and great sense of humor make him a highly popular trainer and coach.
Business & Organizational
Process Analyst
Matthew Selvaggio
Matthew has over a decade
of experience in strategic planning, sales, and operations, and a personal history that can be attributed to his entrepreneurial heritage. During his lifetime, he thrived as an employee, manager, and has become the accomplished leader that he is today.
His natural leadership talents have led both to academic and business achievements, and his passion for life is evident to everyone around him. Employees, clients, friends, and family will attest to Matthew's ability to inspire people and promote positive change. Through his strong communication and relationship building skills, and genuine commitment to balancing work and family, he has produced superior results for the organizations he has proudly served.
In 2005, Matthew was afforded the opportunity of Deployment Manager with Deloitte Touche and Tohmatsu Global Learning Services, a role that was created to capitalize on his skills and diligence in operations, relationship building, and enterprise leadership. In this capacity, he developed and coached the global deployment team that implemented an innovative global e-learning solution.
In 2003, he founded Potan Industries, LLC, a management development consulting company that has relied on his expertise and vision since its inception. Matthew started Potan Industries with a modest investment, recaptured the entire investment in six months, and gained enough profits to start two other companies; Teach2Fish.net and Get IT Done. In addition to his responsibilities in business leadership and long-range planning, he works directly with major clients to drive solutions in sales, change management, training, Marketing and Sales Operations, HR, and logistics.
His accomplishments are numerous and include doubling the gross sales for an architectural firm twice in three consecutive years, leading the owner to offer him the role of Chief Operating Officer. Through his expertise in multiple vertical markets Matthew, also designed training programs for Pfizer and Wyeth Pharmaceuticals, and advised the executive team of Eli Lilly on overcoming an issue with global counterfeiting. Matthew has developed sales tools, business plans, and position strategies for other key clients in banking, advertising, and new media development. In every engagement, he has served on the executive team to unify personnel through vision and character based coaching and leadership.
In 2002, Matthew served as the Director of Technology Services for Innovative Print and Media Group, where he developed a new method for delivering technology services that became profitable in eight months.
Prior to his Director role he was recognized for his hands-on and insightful style of leadership through annual promotions within Wyeth Pharmaceuticals. During his seven-year tenure, he worked directly with the President and CEO to improve supply chain and operational processes across the Research, Manufacturing, and Commercial organizations. His change management abilities helped redirect and revitalize the corporation and drive excellence at all levels, leading to his reputation as an industry leader and several prestigious awards and honors including membership into the President's Golden Circle.
Matthew's numerous accomplishments in business can be attributed to his uncommon dedication to his work, his colleagues, his wife, and their two children. A "quick study" and solid performer in all areas, he also acted as the Athletic Director of the Pottstown Police Athletic League, is a member of several community organizations, and was a business columnist for his local Sunday paper.
Matthew completed training toward an M.S. degree in Human Organization Development from Villanova University. He holds a B.S. in Regional Planning with specialization in Geographic Information Systems from the Indiana University of Pennsylvania.
Business, Leadership
and Life Coach
Janet Jones
A CEO for fourteen years, Janet has worked in the field of coaching, consulting and training for over twenty years, following an initial career in finance. She is one of the UK’s leading coaches and trainers with extensive experience in performance management, business leadership and personal effectiveness. She has an extraordinary ability to internalise a person or company’s culture, systems and language, enabling her to meet them on their terms and respond directly to their concerns and needs
Her own training has included a (full time) ten week Management Development Programme, advanced courses with the Kairos Foundation, and a broad range of experience. Following articles with Coopers & Lybrand, she’s been a national account manager for British Telecom and a Director of four other businesses. Her courage, humour, insight and exceptional capacity to listen make her a popular and highly respected coach. Her intelligence and business acumen, blended with her skills in personal and interpersonal leadership have enabled her to add value to leadership teams at the highest level.
Performance Improvement
Specialists
Chase Consulting
For over 25 years, Chase Consulting has assisted our clients in improving their performance and meeting organizational goals and objectives. Originally chartered as an Organizational Development firm, Chase led large scale change initiatives in clients such as General Motors, Ford, BASF, Thomas J. Lipton winning national accolades including the Malcolm Baldrige Award and the US Department of Labor’s “Lift America Award”.
In 2002, we expanded our offering to clients seeking Reward & Recognition Services by providing consultative program discovery as well as marketing-focused program design and development. Chase provides services to marketing and incentive agencies and direct to incentive users.
In 2005, Chase developed our Business Intelligence department to provide deep insights into client’s marketing positions and their competitors’ strategies. These insights ensure our clients have full knowledge regarding their markets, the channels, the competition and client requirements.
Chase is led by principals Gary Stormoen, PhD, and Rick Wallach each with over 25 years in the Performance Improvement industry.
Meetings and Events
Professional
Christy Lamagna
CMP, CMM, CTSM
President and Chief Strategist, Strategic Meetings & Events.
Offices located in New Jersey
and San Francisco
Christy has helped corporations worldwide extend their brand and increase sales revenue, while simultaneously eliminating spend, resulting in millions of dollars saved. A former Vice President of a Fortune 20 company and a member of five start-up organizations, Christy has built marketing, event, travel, and tradeshow, departments while helping create or strengthen brands and the infrastructure that supports them.
With 18 years of industry experience, the Chief Strategist for Strategic Meetings & Events has worked behind the scenes on tradeshows with over 150,000 attendees, has taken branding and marketing to new heights for clients, wrote educational tracks for user conferences, developed and executed million plus dollar sponsorship programs, streamlined spend and work processes, and has produced events of all types and sizes, from televised sports events to not for profit programs.
Known for her contract negotiation savvy and ability to consistently exceed expectations, Christy built Strategic Meetings & Events, to allow her to extend her reach. SME team members have worked on Olympics events, have Fortune 20 backgrounds, not for profit expertise, real estate, publishing, finance, hospitality and health care acumen, and more, allowing clients from all market segments to benefit from their skills.
Founded in 2001, Strategic Meetings and Events has exceeded expectations for Telcordia Technologies, Boston Scientific, Nokia, Microsoft, GSUSA, Super 8 Motels, Avis Budget Group, Rheem Manufacturing, Oracle, HP, the MONY Group, Amnesty International, and the UFC to name a few. With offices on both coasts and a team that is in a constant pursuit of ‘redefining excellence,’ SME prides itself on its clients’ successes. It is not uncommon for SME’s points of contact to be promoted after hiring SME and learning how to leverage their cutting edge thinking and exceptional delivery.
Producer/Designer
Weatherbee Media
David Weatherbee is a multimedia specialist with more than 20 years of experience in facilitating the communication of key messages in electronic media. David has always sought to leverage his computer expertise in his work, and was at the forefront of the "digital video revolution" that allowed video to be delivered by computer. He has worked extensively on the development of training and learning materials delivered via computer technology, and for the past ten years has devoted himself full time to using his marketing and television production skills in the creation of "next generation" business learning tools.
David leads a team of technologists who share a common vision of creating excellence in interactive business communications.
Communications Strategist
Billy Skinner
Using his adept insight into the people processes, Billy Skinner has parlayed his aptitude and performance experience in professional sales into a successful career encompassing the entire sales and marketing focus. During his tenure with a global leader in Pharmaceuticals, Billy's people skills built credibility value in the company by focusing on the "driving" component of the business: their sales people. His natural leadership ability has been his greatest asset professionally and personally. Billy's dedication to the people element of the business world has been the flagship of his career. Billy is a seasoned executive who is respectful of others, open, approachable and a skilled collaborator. He understands the role and language of professional salespeople.
Believing that the quality of training is the true litmus of company culture, the President of the company handpicked Billy for this key role. Billy took strategies, people, and the customer's needs into consideration as this highly visible department developed. The result was clear..."our company is good and credible because we train our "people" to be good and credible!"
Billy held every sales and management position (including home office), and became the developer of those roles. He was innovative and creative in the delivery of the company's mission and sales messages. He could isolate and manage the people strengths to maximum effectiveness.
In a second wind, Billy is still focused on the people aspects of business relationships. He created the Discovery Series Group which conducts training and development seminars on the Elements of leadership for Salespeople, Managers, Teachers, Coaches, and others interested in developing leadership roles. He relishes interaction with groups both small and large. He writes on occasion articles for newspapers and journals, but make no mistake, Billy's niche lies in professional sales.
Billy has compiled his philosophy of sales along with the skilled "function" of sales into a book titled "The Soul of Selling". This marriage of skill and people issues is the ticket. When the professional salesperson knows that the magic of personhood is something worthy of sharing and cares enough to develop the skill of "how" to share, a soul is formed. A soul that generates sales and long term "trust" relationships. Sincerity, empathy, humility, and kindness are the key people issues, selling skills are the easier learnables. When they are combined, watch out! Sales and credible relationships are sure to follow!
Performance Improvement
Specialist
Mark E. Green
Since he founded Performance Dynamics Group LLC in 2003, Mark E. Green has spoken to and consulted with businesses of all sizes to help them improve revenues, enhance profitability, and manage change in a practical, cost effective and sustainable manner. The role he assumes for his clients is a hybrid of catalyst, coach, and business advisor, and his work is fundamentally about developing changes in both thinking and behavior – individually and organizationally – that lead to desired outcomes.
Mark is a dynamic keynote speaker and has appeared on New Jersey and nationally-syndicated radio. He published an audio CD in 2004 on self-leadership and a 3-volume DVD series in 2005 highlighting three critical aspects of producing sustainable business results – creating a vision, achieving peak performance, and implementing change. His corporate clients include Pfizer, AIG, Discovery Networks, and Rheem Manufacturing Corporation.
Prior to founding Performance Dynamics, Mark’s professional experience included 15 years in a number of industries and management roles for both small and large firms. His senior management responsibilities included six years of outsourcing and consulting for the banking and technology industries, and three years with a boutique executive search firm specializing in technology and management consulting. Mark also has expertise in event management, publishing, and marketing services.
Mark has extensive functional experience in management, marketing, sales, information technology, and staffing. He possesses a wealth of knowledge as a direct result of resolving complex management issues in a wide range of environments, managing large and complex client relationships, attracting and retaining high-performing staff, developing quality services, and packaging services and alliances into marketable offerings.
Mark earned his Bachelor of Arts degree from Washington University, with a major in Psychology and a minor in Business Administration. He resides in Green Brook, New Jersey with his wife and three sons.
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